WHO WE ARE

the expert fragrance partner of choice

brandscents is the industry-leading fragrance specialist
agency founded by leading olfactive expert, Denise Belcham, after a successful career in the world's leading fragrance houses. Denise is joined by Sam Small whose invaluable experience at Unilever, in both Home and Personal Care, amplifies the offering

smell, more than any other sense, is captured in the
part of the brain where feelings & emotions are stored.
in highly competitive markets, perfume is a powerful differentiator

we share 50 years of fragrance expertise and give
our clients a specialist fragrance resource - one that cuts through
the complexities of international fragrance portfolio management -
to create beautifully balanced ranges of complementary scents which drive consumer loyalty while unlocking significant value for our clients

meet the team ...

dENISE BELCHAM

denise founded brandscents in 2004 after working in the world's leading perfume houses.  brandscents has brought to market an impressive portfolio of highly successful fragrance projects including signature fragrances for luxury brands

 

sAM SMALL

Sam joined Brandscents after a 24 year career at Unilever in fragrance management roles for both Home and Personal Care categories. Sam has a background in fragrance strategic thinking, portfolio
management, value creation and complex project management
 

wIDER TEAM

we have a network of specialist services that help us bring fragrance strategy and fragrance to life. we are equally happy to dovetail with the client's own agencies. in either case, we are passionate about telling the fragrance brand story