DENISE BELCHAM
a scentsational career
i have spent my entire career leveraging the power of fragrance
to improve brand performance.
the right fragrance message enhances product perception and performance, drives consumer choice, recognition and repeat purchase.
fragrance 'fit' creates brand affinity, brand loyalty and delivers
significant competitive advantage
Denise Belcham (Founder of Brandscents)
Denise Belcham, trained 'nose' and founder of brandscents, has the rare ability to identify winning smells - something she calls 'olfactive vision'. olfactive vision is a blend of Denise's two decades of international marketing experience, combined with her creative fragrance interpretation skills.
her travels have taken her, quite literally, to the corners of the world. working in partnership with perfumers, fragrance evaluators and companies, she has developed perfume strategies and fragrance signatures for many of the world's leading brands. it is a continuing fragrance journey, which gives her invaluable insights into global consumer preferences and trends as well as the unique skills and ability to provide professional consultancy services to companies, adding value to their brands through the power of smell.
Denise has an outstanding track record in creating brand signatures and brand loyalty. through her creative instinct and olfactive vision, she can match smells to consumers which in turn engages them emotionally, and powerfully with brands.
Denise has exceptional skills established over many years including:
- tracking trends and developing new fragrance product opportunities for leading international and private label companies
- developing business opportunities, concepts and fragrances for branded goods companies such as L'Oreal, Unilever, Colgate Palmolive, Henkel, Beiersdorf, Johnson & Johnson, Reckitt Beckiser, Cussons and Procter & Gamble
- managing a global team and developing global and regional perfume strategies. creating brand-specific fragrances for small luxury brands as well as some of the world's leading personal care and home care brands such as TRESemme, Dove, Nivea, Axe, Comfort/Snuggle
- confidential assignments to track trends and present potential fragrance led new business opportunities for a range of leading international companies