OUR QUEST
to help you make the right fragrance choices
as experts, we're here to answer your questions, give you creative, strategic and practical solutions, so that you can make the right fragrance decision every time
The Questions
- what will my fragrances stand for?
- how will fragrance communicate my brand's personality and benefits?
- how will I leverage fragrance to differentiate from my competitors?
- will I need one signature for all my products or a different one for each product or cluster?
a deep dive into the brand
and an understanding of the ambition for the brand
helps us to determine its future direction
The Answers
we work closely with our client teams
to get under the skin of the brand, exploring ..
- brand communication
- consumer target
- product philosophy – formulation and ingredients
- portfolio analysis – style and quality of each fragrance
- fragrance development and ways of working with key suppliers
- fragrance selection - expert opinion or consumer/panel testing
- brand ambition – growth targets, future markets and innovation
Following this analysis, brandscents will develop a
robust strategy that can help drive future growth