CLIENT COMMENTS

MICHEL DALLEMAGNE, Former Executive vice-president of the global Hair category at Unilever, London; and now the CEO of Lumene group.

'At Lumene, we have chosen to work with brandscents for their long-established fragrance expertise which benefited the global hair care category that I was honored to lead whilst at Unilever for many years.

brandscents is currently helping us to craft a unique and preferred signature for what is an authentic Nordic beauty brand with universal appeal, originating in Arctic Finland.

brandscents co-leads the fragrance development work for the evolving brand and range positioning brief and the chosen global and local benchmarks.

They have a track record of delivering fragrances that meet brand briefs and help drive quality perception and consumer preference. very talented, fast paced, flexible, and adaptive, they mobilise the best out of marketing, R&D and fragrance houses within the defined brief parameters including price, to meet highly demanding action standards.

Specifically and simply put, what clearly characterises them is their in depth understanding of global consumer olfactive preference, the excellent partnering with marketing teams to craft and implement a unique brand fragrance strategy, their expertise in developing signature fragrances that consumers love in key geographies and their excellence in portfolio management and unlocking value.

We certainly value and enjoy working with them.'

CHRISTOPHE DE VILLEPLE, Senior Vice President Consumer Fragrance at IFF

'I have known Denise for years and being in the industry myself for nearly 20 years, I can honestly say that Denise is one of the very few experts in perfumery who understands the science and art that is required to excel in the fragrance industry.

She has a talent for understanding brands and consumers and for inspiring perfumers, pushing their creativity to explore new avenues. With the addition of Sam to brandscents, she is taking her consultancy to a new level, addressing her clients' needs to reduce complexity and improve quality whilst unlocking value.

brandscents is the right partner to create and drive value for your brands.'

CHRIS BARRON, VP Personal Care, UK & Ireland at Unilever

'I have worked with Sam and Denise for many years, and it's always been a pleasure. They bring significant expertise in developing signature fragrances that consumers love in key geographies, and in getting to in-depth understanding of global olfactive preference. Equally they are very strong when it comes to streamlining fragrance portfolios and unlocking value.'

PAUL KATIMBANG, Global Brand Director, CloseUp

'I have worked with Sam and Denise for nearly 10 years in 2 categories. Their magical noses and golden tongues have helped us make a dent in many markets and even create some iconic new variants.’